foto graduación editada

Felipe Flores Arana

Concept Artist

About me

I’m Luis Felipe Flores Arana, a Concept Artist and Digital Illustrator with professional experience in the video game industry. Through my work, I create characters, environments, and visual concepts that support storytelling and bring ideas to life within interactive worlds. My approach blends strong design fundamentals with detailed rendering and clear artistic direction. I focus on creating visuals that feel cohesive, expressive, and purposeful. Whether I’m designing characters, exploring environments, or collaborating with a team on a game project, my goal is to translate ideas into compelling visual experiences that align with the project’s vision.

Experience

Lienzo Studio

Sep. 2023 - Present / Concept Artist

Anáhuac Mayab - Social service

2023 – Multimedia Designer

Fiverr Freelance

2022 – Freelance Artist

Education

B.A. in Multimedia Design

Aug. 2021 - Jun. 2025 / Anáhuac Mayab

Minor in Cinematic and Audiovisual Production

Jun. 2025 / Anáhuac Mayab

Specialties

Character Design
Designing expressive and production-ready characters, focusing on silhouette, proportions, and personality. I create designs that support storytelling and adapt well to different art styles and technical requirements.
Environment & Background Art
Creating environments that enhance mood, scale, and narrative. My work focuses on composition, atmosphere, and visual clarity to support gameplay and world-building.
Visual Development
Developing cohesive visual concepts that define the look and feel of a project. I help establish artistic direction through exploration, iteration, and consistent visual language.
Digital Illustration
Producing polished illustrations with strong fundamentals, detailed rendering, and clear artistic intent. My work balances aesthetics with functionality for in-game and promotional use.
3D Art & Production Support
Experience in 3D modeling, texturing, basic rigging, and rendering to support visual development and production workflows. I use 3D tools as a complementary resource for concept art and illustration.
Multimedia Design
A multidisciplinary background covering design principles, UI/UX, web, video editing, and audiovisual production. This versatility allows me to understand projects holistically and collaborate effectively across creative and technical teams.

When I’m not creating concept art, I spend time exploring visual storytelling, sketching ideas, and finding inspiration in games, films, and digital art. Let’s connect and bring ideas to life through strong visual design.